Here's an obvious statement: in today's digital environment, chances are your startup needs a mobile app. After all, mobile apps are expected to surpass a global revenue of $500 billion, thanks in part to more than 6 billion smartphone users around the world--more than 75% of the global population.
At the same time, you have to go beyond the obvious. Simply building a mobile app is not good enough to drive your smartphone strategy to success in what has quickly become one of the most competitive environments in the digital space. You need the right mobile app, and the right mobile app is not necessarily easy to build.